Privacy policy

Privacy Policy

Inner Bliss Corp

Gut2Be Synbiotics + Gut2Be Ease Digestive Enzymes

Effective Date: August 27, 2026

Website: innerblisshop.com
 Contact: info@innerblisshop.com
 1317 Edgewater Dr #7494, Orlando, FL 32804

Introduction

Inner Bliss Corp ("Inner Bliss," "we," "our," or "us") recognizes the importance of protecting personal information we collect from customers, prospective customers, website visitors, subscribers, and other individuals ("you" or "your"). This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information in connection with our website at innerblisshop.com (the "Site"), our ecommerce store, our Gut2Be products (including Gut2Be Synbiotics and Gut2Be Ease Digestive Enzymes), and our interactions with you by email, SMS/text message, customer support, social media, advertising, quizzes, reviews, and other channels.

This Privacy Policy applies to our U.S.-focused ecommerce operations. It is intended to explain what information we collect, why we collect it, how we use and disclose it, and the privacy rights that may be available to you under applicable law.

This Privacy Policy does not constitute medical advice. Information you provide through product quizzes, reviews, customer support, or similar features may include information about digestive experiences, symptoms, wellness goals, or other health-related information. Please do not submit information that you do not want us to process as described in this Policy.

By using the Site or providing personal information to us, you acknowledge the practices described in this Privacy Policy. Where consent is required by law, we will obtain it separately.

1. Personal Information We Collect

For purposes of this Privacy Policy, "personal information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with an individual or household. Depending on applicable law, certain information may be treated as sensitive personal information or consumer health data.

Information You Provide Directly

  • Contact information, such as your name, email address, telephone number, billing address, shipping address, and other delivery information.
  • Account information, such as login credentials, account preferences, saved addresses, purchase history, subscription information, and product preferences.
  • Order and transaction information, including products purchased, order history, returns, refunds, discounts, and subscription status.
  • Payment-related information. Payments are processed through third-party payment processors and ecommerce service providers. We generally do not directly store full payment-card credentials.
  • Marketing preferences, including email and SMS/text subscriptions, consent records, opt-out preferences, and interactions with marketing communications.
  • Customer support communications, including questions, complaints, product feedback, correspondence, and information you choose to provide when requesting assistance.
  • Reviews, testimonials, survey responses, contest or promotion entries, social media submissions, and other user-generated content.
  • Quiz and product-recommendation information, which may include information about digestive experiences, wellness goals, diet, symptoms, routines, or product preferences. Depending on the information submitted and applicable law, some of this information may be considered sensitive personal information or consumer health data.
  • Any other information you voluntarily provide to us.

Information Collected Automatically

When you visit or interact with the Site, we and our service providers may automatically collect information through cookies, pixels, tags, SDKs, web beacons, local storage, server logs, and similar technologies, including:

  • IP address and approximate location derived from IP address;

  • browser type, operating system, device type, device identifiers, and language settings;

  • pages viewed, links clicked, products viewed, search activity, referring URLs, time spent on pages, and navigation patterns;

  • cart activity, checkout activity, abandoned-cart events, purchases, and other interactions with the Site;

  • email and SMS engagement information, such as opens, clicks, delivery status, and conversions where supported;

  • advertising identifiers and information about interactions with our advertisements.

Ecommerce, Analytics, Advertising, Email and SMS Technologies

Our Site is hosted and operated using Shopify and may use third-party analytics, advertising, attribution, email, and SMS technologies. These may include Google Analytics and Google advertising technologies, Meta technologies such as the Meta Pixel, TikTok advertising technologies such as the TikTok Pixel, and Klaviyo for email and/or SMS marketing. These providers may collect or receive information about your activity on our Site and other websites or services, subject to their own privacy practices and our settings.

Depending on applicable state law, certain uses of advertising cookies or pixels may be considered a 'sale,' 'sharing,' or use of personal information for targeted advertising, even when no money is exchanged.

Social Media

If you interact with Inner Bliss on social media, we may receive information you make available through the platform, such as your username, profile information, comments, messages, or engagement with our content. Social media platforms independently process information under their own privacy policies.

2. How We Use Personal Information

We may use personal information for the following business and commercial purposes:

  • Operate, maintain, personalize, and improve the Site and our products and services;

  • Process, fulfill, ship, and manage orders, subscriptions, returns, refunds, and customer accounts;

  • Process payments and prevent fraudulent transactions;

  • Provide customer service and respond to questions, complaints, or requests;

  • Provide product information and recommendations based on information you choose to submit;

  • Administer quizzes, surveys, reviews, promotions, contests, referral programs, and similar features;

  • Send transactional communications, including order, shipping, account, and subscription notices;

  • Send marketing communications by email or SMS/text where permitted and consistent with your choices;

  • Personalize content, product recommendations, promotions, and advertising;

  • Measure Site performance, advertising effectiveness, conversions, and customer engagement;

  • Conduct analytics, attribution, audience measurement, and business intelligence;

  • Detect, investigate, and prevent fraud, security incidents, abuse, or violations of our terms;

  • Comply with legal obligations and protect the rights, safety, and property of Inner Bliss, our customers, and others;

  • Support corporate transactions, audits, financing, diligence, and ordinary business operations.

3. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients for the purposes described in this Privacy Policy:

Service Providers and Vendors

We may disclose information to companies that help us operate our business, including Shopify, payment processors, fulfillment and shipping providers, customer support providers, cloud and hosting providers, fraud-prevention providers, professional advisers, email and SMS providers, analytics providers, and other vendors.

Advertising, Analytics, and Marketing Partners

We may disclose or make available online identifiers, commercial information, internet activity, and related data to advertising and analytics partners, including through cookies and pixels, to measure performance, personalize advertising, build audiences, and conduct targeted advertising. Depending on applicable law, these activities may constitute a sale or sharing of personal information.

Business and Legal Disclosures

We may disclose information when we reasonably believe disclosure is necessary to comply with law, regulation, legal process, or governmental request; enforce our agreements; investigate fraud or security issues; or protect the rights, property, health, or safety of Inner Bliss, our customers, or others.

If Inner Bliss is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

4. Sensitive Information and Consumer Health Data

Because Inner Bliss sells digestive wellness products, you may voluntarily provide information about digestive experiences, symptoms, dietary habits, wellness goals, or other health-related topics through quizzes, product recommendation tools, reviews, surveys, customer support, or other interactions.

We use such information to respond to your request, provide requested product information or recommendations, improve our products and customer experience, maintain records of customer interactions, and for other purposes disclosed when the information is collected.

We do not intend our Site or customer-support channels to provide medical diagnosis or treatment. Please do not submit highly sensitive medical information unless it is necessary for your request. Where specific U.S. state consumer health data laws apply, we will process consumer health data in accordance with those laws, including obtaining consent where required and honoring applicable rights.

We do not knowingly sell consumer health data for monetary consideration. We also do not use consumer health data to make decisions that produce legal or similarly significant effects about consumers.

5. Legal Bases for Processing

Where a legal basis is required, we may process personal information based on: your consent; performance of a contract or steps taken at your request; compliance with legal obligations; and our legitimate interests, such as operating and improving our business, preventing fraud, securing our systems, understanding customer engagement, and marketing our products, provided those interests are not overridden by applicable privacy rights.

6. When You Choose Not to Provide Information

Certain information is necessary to complete purchases, create or manage an account, enroll in a subscription, receive deliveries, or use certain Site features. If you choose not to provide required information, we may be unable to provide the applicable product, service, or feature.

7. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to complete transactions, manage subscriptions, maintain customer relationships, comply with tax, accounting, legal, and regulatory requirements, resolve disputes, enforce agreements, prevent fraud, and protect our business.

Retention periods vary based on the type and sensitivity of information, the duration of our relationship with you, legal requirements, and the risks associated with continued retention. When information is no longer reasonably necessary, we may delete, de-identify, or aggregate it, subject to technical and legal limitations.

8. U.S. State Privacy Rights

Residents of certain U.S. states may have rights under applicable privacy laws. Depending on your state and subject to legal exceptions, these rights may include:

  • Right to know or access the personal information we process about you;

  • Right to request correction of inaccurate personal information;

  • Right to request deletion of personal information;

  • Right to obtain a portable copy of certain personal information;

  • Right to opt out of the sale of personal information;

  • Right to opt out of sharing personal information for cross-context behavioral advertising or targeted advertising;

  • Right to opt out of certain profiling that produces legal or similarly significant effects;

  • Right to limit certain uses or disclosures of sensitive personal information where applicable;

  • Right to appeal certain decisions regarding a privacy request where applicable;

  • Right not to receive discriminatory treatment for exercising privacy rights.

To exercise a privacy right, email info@innerblisshop.com with the subject line 'Privacy Request' and describe the right you wish to exercise. We may request information reasonably necessary to verify your identity and residency before processing a request. Authorized agents may submit requests where permitted by law, subject to verification requirements.

We will respond within the time required by applicable law. If we deny a request in whole or in part, we will provide the explanation required by law and, where applicable, instructions for appealing the decision.

Opting Out of Sale, Sharing, or Targeted Advertising

Where required by applicable law, you may opt out of certain advertising-related disclosures or uses of personal information through the privacy choices or cookie-preference tools made available on the Site and/or by contacting info@innerblisshop.com. We will also honor recognized browser-based opt-out preference signals, such as Global Privacy Control, where required by applicable law and technically supported.

9. California Privacy Notice

This section supplements the rest of this Privacy Policy for California residents under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the 'CCPA').

In the preceding 12 months, we may have collected the following categories of personal information: identifiers; customer records information; commercial information; internet or other electronic network activity; geolocation information at an approximate level; inferences drawn from other information; and sensitive personal information that you voluntarily provide, including certain health-related information.

We collect these categories from you, your device or browser, ecommerce and payment providers, advertising and analytics partners, social media platforms, and other service providers. We use and disclose them for the business and commercial purposes described in this Privacy Policy.

We do not sell personal information for money. However, our use of advertising and analytics technologies may be considered 'selling' or 'sharing' under the CCPA. Categories that may be sold or shared for cross-context behavioral advertising can include identifiers, commercial information, internet/network activity, and inferences. Recipients may include advertising, analytics, and marketing partners.

We do not knowingly sell or share personal information of consumers under 16 years of age.

California residents may exercise the rights described in Section 8, including the right to opt out of sale or sharing. Requests may be submitted to info@innerblisshop.com. California residents may also use an authorized agent as permitted by law.

We do not use or disclose sensitive personal information for purposes that would require a 'Limit the Use of My Sensitive Personal Information' link under the CCPA, unless otherwise disclosed on the Site.

10. Email and SMS/Text Communications

If you sign up for marketing emails, you may unsubscribe at any time by using the unsubscribe link in a marketing email or by contacting info@innerblisshop.com. Unsubscribing from marketing emails will not prevent us from sending transactional or service-related messages, such as order, shipping, account, or subscription notices.

If you consent to receive SMS/text marketing, you may opt out by replying STOP to a marketing text or by using another opt-out method described in the message. Message and data rates may apply. Consent to receive marketing texts is not a condition of purchase.

We do not share SMS opt-in consent or text-message originator data with third parties for their own independent marketing purposes. We may disclose such information to service providers that support delivery of our messaging program.

11. Cookies and Similar Technologies

We use cookies and similar technologies to operate the Site, remember preferences, understand how visitors use the Site, measure performance, prevent fraud, support checkout and account functions, and deliver or measure advertising.

Categories of Cookies

  • Essential cookies: necessary for core Site functions, security, checkout, account access, and fraud prevention.

  • Functional cookies: remember preferences and help personalize the Site experience.

  • Analytics/performance cookies: help us understand Site traffic, usage, conversions, and technical performance.

  • Advertising/marketing cookies: help us and our partners measure campaigns, build audiences, personalize advertisements, and conduct targeted advertising.

The specific cookies and technologies used may change as our technology stack changes. Our Site may use Shopify cookies and technologies from Google, Meta, TikTok, Klaviyo, and other service providers.

You may manage non-essential cookies through any cookie-preference tools provided on the Site and through your browser settings. Blocking cookies may affect Site functionality. Where required by law, we honor applicable opt-out preference signals such as Global Privacy Control.

12. Third-Party Links and Services

The Site may contain links to third-party websites, applications, social networks, or services. We do not control those third parties and are not responsible for their privacy, security, or content practices. This Privacy Policy applies only to Inner Bliss's processing of personal information.

13. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against accidental, unlawful, or unauthorized access, destruction, loss, alteration, use, or disclosure. No method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Email is not a secure method for transmitting highly sensitive information. Please avoid sending sensitive medical, financial, or identity information by ordinary email unless necessary.

14. Children's Privacy

Our Site and products are intended for adults and are not directed to children under 13. We do not knowingly collect personal information online from children under 13. If we learn that we have collected personal information from a child under 13 without legally valid authorization, we will take reasonable steps to delete it.

We also do not knowingly sell or share the personal information of consumers under 16 for targeted advertising without the authorization required by applicable law.

15. International Users

Inner Bliss currently markets and sells through this Site to customers in the United States. If you access the Site from outside the United States, your information may be processed and stored in the United States or other locations where our service providers operate. Privacy laws in those locations may differ from the laws where you reside.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, products, legal requirements, or other factors. We will post the updated Privacy Policy on the Site and revise the effective date above. Where required by law, we will provide additional notice of material changes.

17. Contact Us

If you have questions about this Privacy Policy or would like to exercise a privacy right, contact:

Inner Bliss Corp
 1317 Edgewater Dr #7494
 Orlando, FL 32804
 Email: info@innerblisshop.com
 Website: innerblisshop.com

18. Important Implementation Notes

This Privacy Policy is drafted for Inner Bliss Corp based on its current U.S.-only ecommerce model, Shopify store, one-time and subscription sales, use of Google, Meta, TikTok, and Klaviyo technologies, and collection of voluntarily submitted digestive/wellness information. The policy should be kept aligned with the actual configuration of the Site.

Before publication, Inner Bliss should confirm that the Site's cookie banner and privacy-choice tools accurately reflect the technologies actually deployed; that any 'Do Not Sell or Share' / targeted-advertising opt-out mechanism required by applicable state law is enabled; that SMS consent language and flows match the messaging program; and that any health or digestive quiz provides any consent or consumer-health-data notice required by applicable state law.

This document is a business privacy-policy draft and is not a substitute for legal advice. Privacy and consumer-health-data laws change frequently, and counsel should review the final implementation, particularly if Inner Bliss expands beyond the United States, materially changes its data practices, or begins collecting more detailed health information.